Simon says electronic memory game

Simon is a legendary electronic game of memory skill invented by Ralph H. Baer and Howard J. Morrison in 1978. It was originally launched by Milton Bradley and became a pop culture icon during the 1980s. The game challenges players to repeat sequences of light and sound tones that increase in length and complexity as the game progresses.

Over the decades, the brand transitioned through several corporate hands. Following Hasbro's acquisition of Milton Bradley in 1984, the brand became part of Hasbro's extensive gaming portfolio. Today, it remains one of the world's most recognizable electronic toys, with various modern iterations including handheld, carabiner, and high-tech sensor versions manufactured globally but primary centered in Chinese electronics facilities.

Hasbro, the current ultimate owner, is a global play and entertainment leader headquartered in the United States. They manage the Simon brand alongside other household names like Monopoly and Nerf, ensuring the classic memory game continues to reach new generations of players through both physical hardware and digital adaptations.