Daygum White chewing gum

Daygum is one of the most prominent chewing gum brands in Italy, recognized for its focus on oral hygiene and clinical benefits. This specific 'White' variant is marketed as a sugar-free supplement containing fluoride to help maintain tooth mineralization and whiteness.

The brand was originally developed by the Italian-Dutch confectionery giant Perfetti Van Melle. While the group has a global presence, the Daygum brand remains deeply rooted in the Italian market, where it is primarily manufactured and distributed. Perfetti Van Melle is the world's third-largest confectionery manufacturer, formed by the merger of the Italian company Perfetti and the Dutch company Van Melle.