Choceur Milk Mouse

Choceur Milk Mouse (Milch Mäuse) is a popular confectionery product exclusively sold at ALDI. These small chocolate mice are known for their milk cream filling and hazelnut pieces, and they carry a Fairtrade seal indicating more ethical cocoa sourcing.

The brand Choceur is an ALDI private label, meaning it was developed as an in-house brand for the retailer. While ALDI operates globally, Choceur products found in Europe are primarily manufactured in Germany, often by large-scale confectionery producers that specialize in private-label manufacturing for the discount giant. The brand is inextricably linked to the history of ALDI Nord and ALDI Süd, which began in Essen, Germany.