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Wild Natural Deodorant

ownerUnilever PLC (United Kingdom)
originGermany
manufacturedUnited Kingdom

Wild is a sustainable personal care brand that revolutionized the hygiene industry with its high-quality, refillable deodorant system. Founded in 2019, the brand was born from a desire to eliminate single-use plastics from the bathroom. The product features a sleek, reusable aluminum applicator designed to last a lifetime, paired with compostable bamboo pulp refills that are plastic-free.

The brand focuses on natural, vegan-friendly ingredients, avoiding harsh chemicals like aluminum salts, parabens, and sulfates. By combining effective odor protection with eco-conscious design, Wild has grown rapidly from a direct-to-consumer startup into a major international player in the green beauty space. All their operations aim to reduce carbon footprints and promote a circular economy in personal care.

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