Alsa baking and dessert mixes

Alsa is an iconic French brand specializing in baking helpers and dessert mixes, most famous for its signature pink packets of chemical leavening agent (Levure Chimique). Founded in 1897 by Émile Moench in Lorraine, France, the brand revolutionized home baking by introducing ready-to-use yeast and vanilla sugar to the general public.

Throughout its history, Alsa has been owned by several major food conglomerates, including Unilever. In 2018, the brand was acquired by the Dr. Oetker Group, a global leader in the baking and pizza market. Today, Alsa maintains its strong heritage in France, where the majority of its products are produced, while benefiting from the global distribution and innovation network of its German parent company.