Nidar Smash! chocolate covered corn snacks

Smash! is a unique Norwegian snack produced by Nidar, a brand with a legacy dating back to 1912. First launched in 1988, Smash! became famous for its distinctive combination of salty, crunchy corn cones covered in smooth milk chocolate, creating a 'sweet and salty' flavor profile that is iconic in Scandinavia.

The product is manufactured at the Nidar factory located in Trondheim, Norway. This facility is central to the production of several of the country's most beloved chocolate and candy brands.

Ownership of the Nidar brand lies with Orkla ASA, a leading industrial conglomerate based in Oslo. Orkla acquired Nidar as part of its broad portfolio of consumer goods. Today, Smash! is managed under the Orkla Confectionery & Snacks division, maintaining its status as one of Norway's most popular snacks while expanding its availability to neighboring markets like Sweden and Denmark.