Yoplait Frubes

Frubes is a highly popular portable yoghurt snack originally launched under the Yoplait brand. Known for its 'squeeze' tubes, it was designed specifically for children's lunchboxes and on-the-go consumption. The brand is synonymous with fun packaging and fruit flavors like strawberry, peach, and red berries.

The global ownership of Yoplait is a joint venture between the French dairy cooperative Sodiaal and the American multinational food company General Mills. Since 2021, General Mills has primarily focused its Yoplait operations on North America, while Sodiaal resumed full control of the European operations, including the UK and Ireland where Frubes are widely sold. Manufacturing typically occurs in regional facilities to ensure freshness, primarily within the United Kingdom and France for the European market.