Made O'Meter
Discover where a brand or product originates
Aussie is a world-renowned hair care brand famous for its kangaroo logo and Australian-themed branding. Despite its name and the inclusion of Australian botanical extracts, the brand was actually founded in the United States by Tom Redmond in 1979. He was inspired by his travels to Australia, where he discovered unique ingredients like macadamia nut oil and jojoba.
Today, Aussie is owned by the American multinational consumer goods giant Procter & Gamble (P&G). Manufacturing is conducted across multiple countries to serve global markets, with significant production facilities located in North America and Europe. The brand continues to position itself as an accessible, high-performance solution for hair repair and maintenance, leveraging the image of the Australian outback to market its signature scents and moisturizing formulas.
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