Bull's-Eye New York Style Steakhouse BBQ Sauce

Bull's-Eye BBQ sauce was originally launched in the United States in 1985 by Kraft Foods. It became famous for its bold, thick texture and authentic smokehouse flavors, quickly establishing itself as a staple in American barbecue culture. Over the decades, it has expanded its product line to include various regional styles, such as this New York Style Steakhouse variant.

Today, Bull's-Eye is owned by the Kraft Heinz Company, which was formed through the 2015 merger of Kraft Foods and H.J. Heinz. While the brand has deep American roots, the products sold in European markets are typically manufactured within the European Union to meet local regulations and logistical needs. For the German and European markets, manufacturing often takes place in Poland, ensuring the product maintains its iconic taste while being distributed efficiently across the continent.