TEREA Smartcore Sticks

TEREA is a specialized brand of heated tobacco sticks designed specifically for use with the IQOS ILUMA system. Introduced by Philip Morris International (PMI), TEREA represents a significant evolution in tobacco heating technology by incorporating the 'Smartcore Induction System,' which heats the tobacco from within using a metal heating element inside the stick rather than a blade in the device.

Since its launch, TEREA has been rolled out across global markets, with production occurring in several of PMI's high-tech manufacturing facilities. The brand is a core part of the company's 'Smoke-Free Future' initiative, aiming to replace traditional cigarettes with non-combustible alternatives. Ownership resides entirely with Philip Morris International, which manages the brand's distribution, marketing, and regulatory compliance worldwide.