Lucky Bait Reel Good Lager

Lucky Bait is a Swedish beer brand known for its light and crisp lager, often associated with a 'reel good' fishing theme. The product is manufactured in Sweden, catering primarily to the local Scandinavian market with its playful branding and accessible taste profile.

The brand is owned by the Swedish brewery Åbro Bryggeri, one of the oldest family-owned breweries in the country. Based in Vimmerby, AB Åbro Bryggeri has been in operation since 1856 and continues to be managed by the Dunge family, maintaining a strong tradition of independent Swedish brewing.