Kelly's Snips peanut snacks

Kelly's Snips are a classic savory snack particularly popular in Austria, known for their light, crispy texture and intensive peanut flavor. The brand Kelly's was founded in 1955 by Howard Morse Kelly and Herbert Rast in Vienna, Austria. It effectively introduced American-style potato chips and snacks to the Austrian market.

Today, the brand remains a market leader in the Austrian snack segment. While it started as an independent Austrian entity, it has undergone several ownership changes to strengthen its market position. Kelly's is currently part of the Intersnack Group, one of Europe's largest snack food companies. Despite being part of a multinational group, the production of Kelly's Snips continues to emphasize regional roots, prominently featuring 'Made in Austria' (Hergestellt in Österreich) on its packaging and utilizing local raw materials where possible.