Krüger Instant Beverage

Krüger is a well-known German brand that has established itself as a leader in the global market for instant beverages. Founded inBergisch Gladbach, Germany, by Willibert Krüger in 1971, the company initially focused on tea and instant coffee products. Over decades, it expanded its portfolio to include a wide range of products from cappuccino mixes to vitamin supplements.

The brand remains under the umbrella of the Krüger Group, which is still a family-owned business. It operates massive production facilities in Bergisch Gladbach and has expanded its manufacturing footprint internationally through acquisitions and subsidiary sites. The Krüger Group is today one of the largest confectionery and instant beverage manufacturers in Europe, controlling various household brands while maintaining high production standards primarily focused in its home market of Germany.