Soft & Sicher tissues

Soft & Sicher is a well-established private label brand specialized in high-quality paper tissues and hygiene products. It was created by the German drugstore giant dm-drogerie markt to provide consumers with a reliable yet affordable alternative to major international tissue brands.

The brand's origin is firmly rooted in Germany, where dm-drogerie markt was founded in 1973. While the manufacturing usually takes place within the European Union—primarily in Germany or neighboring countries like Poland and Italy—the focus remains on high environmental standards, often featuring certifications like FSC for sustainable forestry.

As a private label, the ultimate ownership lies with dm-drogerie markt GmbH & Co. KG, headquartered in Karlsruhe, Germany. The company operates one of the largest retail networks in Europe, ensuring that Soft & Sicher products are widely available throughout Central and Eastern Europe.