Alteza Ketchup

Alteza is a prominent private label brand widely recognized in the Spanish grocery market. It was developed to provide high-quality food and household products at competitive prices for independent supermarket groups across Spain. The brand is managed by Euromadi Ibérica, a leading multi-sector purchasing and distribution group headquartered in Cornellà de Llobregat, Barcelona.

Alteza Ketchup is primarily manufactured within Spain, often partnering with local agro-industrial producers to ensure freshness and support the regional economy. As part of Euromadi's portfolio, the brand benefits from a robust logistics network that supplies over 70 retail member organizations. The ultimate ownership lies with Euromadi Ibérica, which operates as a centralized coordination body for various retail banners, ensuring that brands like Alteza maintain consistent quality and availability throughout the Iberian Peninsula.