Made O'Meter
Discover where a brand or product originates
Old El Paso is a globally recognized brand that specializes in Tex-Mex style foods, including tortillas, taco shells, and sauces like the salsa shown here. The brand has its roots in the United States, originating from the Mountain Pass Canning Company in New Mexico. Over the decades, it has grown from a regional producer into a major international food label.
Currently, the brand is owned by General Mills, a leading American multinational consumer foods company. While the brand is American by origin, its products for European and other international markets are often manufactured locally or in regional hubs. For the Spanish and broader European markets, products like this salsa are typically produced or distributed by General Mills Ibérica S.A.U., headquartered in Madrid, Spain, to ensure freshness and compliance with regional food standards.
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