Kellogg's Miel Pops breakfast cereal

Kellogg's Miel Pops is a popular breakfast cereal consisting of honey-flavored puffed maize balls. The brand has a long-standing history in the European market, particularly known for its iconic bee mascot and catchy advertising campaigns. Originally launched by the Kellogg Company, a titan in the global food industry founded in Battle Creek, Michigan, the product has become a staple in many households across the continent.

In terms of corporate structure, the brand is owned by Kellanova following the corporate separation of Kellogg Company in late 2023. While the Kellogg name remains on the packaging for consumer recognition, the ultimate ownership resides with Kellanova for its international and snacking business. Manufacturing for the European market is decentralized, with primary production facilities located in countries such as the United Kingdom, Spain, and Poland to ensure efficient regional distribution.