Florena Handcreme

Florena is a storied German skincare brand with deep roots in the cosmetics industry, dating back to 1852 when it was founded in Waldheim, Saxony. Historically synonymous with East German beauty care, the brand built a reputation for using natural ingredients like chamomile and aloe vera in its formulations.

Following the reunification of Germany, the brand's potential caught the attention of international skincare giants. In 2002, Florena was fully acquired by Beiersdorf AG, the Hamburg-based multinational. Today, Florena remains a key part of Beiersdorf's portfolio, emphasizing natural and sustainable skincare practices. While its heritage is firmly German, its distribution and certain manufacturing processes are managed through Beiersdorf's global supply chain network.