today personal care

The product belongs to 'today', a prominent private label brand managed by the REWE Group. This specific item is manufactured in Germany, as indicated by the 'Hergestellt in Deutschland' label on the packaging, specifically by Otto Cosmetic GmbH based in Groß-Rohrheim.

The 'today' brand was established as a cost-effective personal care line for REWE Group's various retail outlets, including REWE supermarkets and Penny discounters. It covers a wide range of hygiene and cosmetic products, from shower gels to dental care. The brand serves as a strategic private label for the German retail giant, ensuring price competitiveness across European markets.

Ultimate ownership lies with the REWE Group, one of Europe's leading retail and tourism cooperatives. Headquartered in Cologne, Germany, the group operates thousands of stores and serves millions of customers daily. The brand is distributed through REWE's extensive local subsidiary networks across Germany and several other European countries.