DeBeukelaer Prinzen Rolle biscuits

DeBeukelaer is a historic name in the European confectionery market, tracing its roots back to 1850 when Edouard de Beukelaer founded the brand in Belgium. The brand is most famous for its 'Prinzen Rolle' (Prince Sandwich), a cocoa cream-filled cookie that has become a staple in household snack cupboards across Europe.

In the 1990s, the DeBeukelaer brand merged with the German enterprise Griesson to form Griesson - de Beukelaer. This merger created one of the leading manufacturers in the European sweet and savory biscuit market. While the brand carries Belgian heritage, its primary manufacturing and business power is centered in Germany today.

Currently, the brand is owned by the parent company Griesson - de Beukelaer GmbH & Co. KG. The company maintains large-scale production facilities in Germany, specifically in locations like Polch and Kahla, ensuring high-quality standards and broad distribution across the continent.