Morning Fresh washing up liquid

Morning Fresh is a highly recognizable brand of dishwashing liquid, particularly well-known in the United Kingdom, Australia, and parts of Africa. It was originally launched by the British company Cussons in the mid-20th century and has since become one of the top-performing brands in the dish care sector due to its concentrated formula.

The product is manufactured in various locations globally to serve its major markets. Production primarily takes place in the United Kingdom for the European market and in Australia for the Oceania market. The brand is owned by PZ Cussons PLC, a major international consumer goods group that specializes in personal care, hygiene, and household beauty products. PZ Cussons has a long history dating back to 1884 and continues to manage the brand as a core part of its hygiene portfolio.