Drum White tobacco

Drum is a well-known brand of fine-cut rolling tobacco, originally established in 1753 in Joure, Netherlands, by the Douwe Egberts company. It is famous for its distinct blend and history as one of the world's leading roll-your-own tobacco products.

Over the centuries, the brand's ownership has transitioned through several major corporate acquisitions. For many decades it was part of the Douwe Egberts portfolio until the tobacco division was sold. Currently, the brand is owned by Imperial Brands (formerly Imperial Tobacco), a British multinational tobacco company. While it maintains its Dutch heritage in branding, production occurs in various facilities worldwide to meet international demand.