Rover app dog sitting

Rover is a prominent digital marketplace for pet services, connecting pet owners with verified sitters and walkers. While the primary service is facilitated through a mobile application and website developed in the United States, the 'manufacturing' of the service—meaning the actual pet care—occurs locally in neighborhoods across the globe, primarily in North America and Europe.

Since its founding in Seattle, Rover has revolutionized the pet care industry by shifting away from traditional kennels toward personalized, home-based care. The platform leverages technology to provide background checks, secure payments, and 24/7 support, ensuring a safe ecosystem for both pet parents and service providers. It remains the dominant player in the peer-to-peer pet sitting market.

Ownership of Rover transitioned from a public company to a private entity in early 2024. The acquisition by Blackstone has positioned Rover for further international expansion and technological development, solidifying its place as a leader in the global pet services economy.