Made O'Meter
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Lab31 is a well-known private label brand primarily retailed through the Dutch international discount retailer Action. The brand focuses on budget-friendly electronics and mobile accessories, ranging from charging cables and power banks to screen protectors like this glass protector for the Samsung Galaxy A54.
While the brand is rooted in the Netherlands through its parent company, the manufacturing of Lab31 products is typically outsourced to various factories in China to maintain the low price points the retailer is known for. This product serves as a cost-effective alternative to premium-priced electronic accessories.
As an in-house brand, Lab31 is ultimately owned by Action Service & Distribution B.V. and its majority shareholder, the British private equity firm 3i Group plc. This ownership structure allows for broad distribution across Europe, where Action operates thousands of stores.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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