Labello Lip Care

Labello is one of the world's most recognized lip care brands, with a history spanning over a century. It was introduced in 1909 by Oscar Troplowitz, the owner of Beiersdorf, after he innovated a new sliding tube mechanism for lip balm, which replaced the messy sticks wrapped in tin foil common at the time. The name 'Labello' is derived from the Latin words 'labium' (lips) and 'bellus' (beautiful).

Today, Labello is a household name across Europe and Africa, known for its extensive range of moisturizing sticks, colored tints, and medicated repairs. While it operates under the name Labello in most markets, the same products are sold under the Nivea Lip Care brand in several other countries, including the United Kingdom, Australia, and parts of Asia.

The brand remains a flagship property of the German multinational Beiersdorf AG. Manufacturing is primarily concentrated in Germany, particularly at Beiersdorf’s large-scale production facilities, though local variations may exist for specific regional markets. The brand continues to focus on dermatological innovation and sustainable packaging solutions as it moves into the future.