ASICS GEL-Innovate 7 running shoe

ASICS is a world-renowned Japanese corporation that specializes in athletic equipment, particularly footwear. The brand was founded in 1949 by Kihachiro Onitsuka as Onitsuka Co., Ltd., and it eventually evolved into ASICS Corporation. The name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'.

While the brand's heart and design headquarters are in Kobe, Japan, manufacturing is distributed globally to optimize supply chains and accessibility. ASICS products, including the GEL-Innovate line, are primarily manufactured in countries like Vietnam, Indonesia, China, and Cambodia. The brand remains under the ultimate ownership of the ASICS Corporation, preserving its legacy as a top-tier Japanese sports brand.