Cantu Shea Butter Moisturizing Shampoo

Cantu is a widely recognized hair care brand that specializes in products for textured, curly, and coily hair. The brand was founded in the United States and gained significant popularity for its focus on shea butter-infused formulas designed to provide moisture and definition to natural hair types.

In 2013, the brand was acquired by PDC Brands (formerly known as Parfums de Coeur), a global beauty and wellness company headquartered in Connecticut. Under PDC's ownership, Cantu expanded its global footprint, reaching markets in Europe, Africa, and beyond. In 2024, CVC Capital Partners announced an agreement to acquire PDC Brands, making the private equity firm the ultimate owner as the brand moves into 2025 and 2026. Production is primarily centralized in the United States to maintain formula consistency across its international distribution channels.