Taffel Super Crunch Cheddar, Sour Cream & Onion

Taffel is a well-established Nordic snack brand with roots dating back to the mid-20th century. Originally founded in Denmark by De Danske Spritfabrikker in 1959, the brand was created to utilize leftover potato starch. It has since become a household name in Northern Europe, known for its high-quality potato chips and snacks.

Today, the Taffel brand is owned by Orkla ASA, a major Norwegian conglomerate that specializes in consumer goods. While the brand originated in Denmark, production occurs across several facilities in Northern Europe and the Baltics to serve different regional markets. Under Orkla's ownership, the brand continues to innovate with textures and flavors, such as the Super Crunch line seen here.