CoolBest Fruit Juice with a Twist of Dairy

CoolBest is a well-known premium fruit juice brand, primarily recognized for being Europe's first brand to offer chilled fruit juice. Launched in 1995, it established itself by maintaining a continuous cold chain from fruit harvest to the consumer's glass, ensuring a fresh taste and preservation of nutrients.

The brand is manufactured in the Netherlands and is a staple in the Dutch chilled juice market. It is owned by Riedel, a historic beverage company founded in 1879. Over the decades, ownership of Riedel has transitioned through several major corporations, including Coberco and FrieslandCampina, before being acquired by the investment firm Standard Investment in 2017 to operate as an independent entity focused on fruit-based beverages.