CoolBest Fruit & Dairy Juice

CoolBest is a prominent fruit juice brand that was originally introduced to the market in 1995. Its unique selling proposition revolves around a strictly cold supply chain—keeping the juice chilled from the moment of pressing through to the retail shelf—to preserve flavor and nutrients. This specific variant features a blend of fruit juice with a 'twist of dairy', creating a smooth, creamy texture.

The brand is owned by Riedel, a Dutch company with a long-standing history in the beverage industry. Riedel was formerly a part of FrieslandCampina but was acquired by the investment firm Egeria in 2017. As of the current period, Riedel continues to manage the production and distribution of CoolBest primarily from its facilities in the Netherlands, maintaining its status as a leading premium juice brand in the Benelux region.