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Alesto is a well-known private label brand belonging to the German supermarket giant Lidl. Focusing on nuts, dried fruits, and healthy snacks, Alesto has become a staple for budget-conscious consumers seeking high-quality snack alternatives.
The raw materials for this Protein Mix, which includes various nuts and soy, are sourced globally to ensure year-round availability and cost-efficiency. While the brand is German in origin, the final packaging and processing often take place in multiple locations across Europe, primarily focused on central logistics hubs in Germany.
As a private label, Alesto is exclusively owned by the Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Baden-Württemberg. Lidl itself is part of the Schwarz Group, one of the world's largest retail groups. This corporate structure allows Alesto to maintain high distribution standards and competitive pricing throughout Europe.
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