Anslut LED Reflector Lamp GU10

Anslut is a private-label brand established by Jula AB, a prominent Swedish retail chain specializing in home improvement and DIY products. The brand was developed to offer a comprehensive range of electrical and lighting solutions, including LED bulbs, power strips, and outdoor lighting fixtures, primarily for the Nordic and European markets.

While the brand origin and design conceptualization take place in Sweden under Jula AB's direction, the manufacturing of Anslut products is outsourced to specialized factories in China. This allows the brand to maintain competitive pricing while adhering to European safety and quality standards.

Jula AB remains the ultimate owner and distributor of the Anslut brand. Headquartered in Skara, Sweden, Jula operates an extensive network of department stores across Sweden, Norway, and Poland, alongside a growing e-commerce presence. As a family-owned enterprise, Jula continues to manage Anslut as one of its key internal brands to provide value-driven electrical accessories to its customer base.