Irma Hindbærtærte

Irma Hindbærtærte (Raspberry Tart) is a premium frozen dessert sold under the iconic Irma brand, which is one of the oldest grocery chains in the world. Originally established in Copenhagen in 1886, Irma has long been associated with high-quality food products and its famous 'Irma Girl' logo. The brand is deeply rooted in Danish food culture.

Historically, Irma operated as a distinct supermarket chain known for its organic and gourmet selections. In recent years, the brand's ownership transitioned as part of organizational changes within its parent company, Coop Danmark. Today, while many physical Irma stores have been converted into other formats, the Irma brand continues to exist as a private label series known for premium quality, distributed through Coop's retail network. The manufacturing typically occurs in Denmark through specialized bakery partners, ensuring the traditional 'smørbage' (butter-baked) quality associated with the brand.