Guhl Fris & Luchtig Shampoo

Guhl is a renowned hair care brand with deep roots in Germany, founded by hairstylist Gustav Guhl in 1946. Known for its high-quality formulations using natural ingredients, the brand has become a household name in the DACH region (Germany, Austria, Switzerland) and the Netherlands. The Fris & Luchtig (Fresh & Airy) line specifically targets normal to oily hair, utilizing ingredients like lemon balm.

Historically, the brand was a central part of the Kao Corporation's European portfolio for several decades. However, in a significant strategic shift in 2023, the Kao Corporation sold the Guhl brand to the German investment group Aurelius. Under this new ownership, Guhl is managed by the Guhl Ikebana GmbH subsidiary. The manufacturing remains primarily focused in Germany, maintaining the brand's heritage of German engineering and dermatological standards.