Mato Mato Ketchup

Mato Mato is a historic Italian brand of ketchup known for its playful branding and use of 100% Italian tomatoes. Originally launched in the 1990s by the Italian group Kraft (now part of the Kraft Heinz merger), it was designed to appeal to a younger audience with its catchy name and vibrant packaging.

The product is primarily manufactured in Italy, leveraging local high-quality tomato crops. Today, the brand is owned by the Kraft Heinz Company, a global food and beverage giant headquartered in the United States. While Kraft Heinz is an American multinational, Mato Mato remains a staple in the Italian market, distributed locally through Heinz Italia S.p.A.