Harboe Pilsner 0.0% alcohol-free beer

Harboe Pilsner 0.0% is a non-alcoholic beverage produced by the Danish brewery Harboe Bryggeri. The brand has its roots in Skælskør, Denmark, where it was founded in 1883 by Jørgen Harboe, Adolph Harboe, and Jørgen Lotz. Since its inception, Harboe has grown from a local brewery into a major international beverage group with a presence across Europe.

The product is primarily brewed in Denmark at the company's main facility in Skælskør. Harboe Bryggeri A/S remains an independent, family-controlled company, currently led by the descendants of the founders. It is one of the largest beverage producers in Northern Europe, known for its wide range of beers, sodas, and energy drinks, often positioned as value-for-money alternatives.