Bref Power Active WC block

Bref is a prominent brand in the household cleaning sector, specifically renowned for its toilet hygiene solutions. Founded in France during the mid-20th century, it was later acquired and expanded globally by Henkel. Today, Bref products like the Power Active rim blocks are manufactured in various locations across Europe, including Serbia and Hungary, to supply international markets.

The brand is owned by Henkel AG & Co. KGaA, a major German chemical and consumer goods company. Henkel maintains a vast portfolio of adhesive technologies and household brands, positioning Bref as a market leader in the toilet care category across Europe and beyond. Its ownership remains centralized in Germany, while distribution is handled by localized Henkel subsidiaries in respective regions.