Italiamo Salsa Pronta di Datterino

Italiamo is a private label brand created by the German discount supermarket chain Lidl to market authentic Italian food products across its global locations. While the brand is owned by a German entity, the 'Salsa Pronta di Datterino' (ready-to-use Datterino tomato sauce) is manufactured in Italy using Italian-grown tomatoes, typically from regions like Sicily or Campania, to ensure product authenticity.

Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany, manages the brand's distribution and marketing. The brand strategy focuses on providing high-quality Mediterranean staples produced by local Italian suppliers to international consumers at competitive prices.