Pepsodent Strong 12 Jam Toothpaste

Pepsodent is one of the world's most recognized oral care brands, with a history dating back to its invention in the United States in 1915. Originally created by the Pepsodent Company of Chicago, the brand was famous for its use of pepsin as a digestive agent, which it claimed helped break down food deposits on teeth. Over the decades, the ownership of the brand has split across different global regions.

Today, the brand is primarily owned by the British multinational consumer goods giant Unilever. For the Southeast Asian market, including the Indonesian version shown here, the product is manufactured locally by PT Unilever Indonesia Tbk. Unilever manages the brand in most of the world, though it's important to note that the Church & Dwight company owns the brand rights specifically within the United States and Canada. Pepsodent remains a market leader in Asia and Africa, focusing on accessible oral health education and innovative fluoride-based protection.