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Darlie Double Action Toothpaste

ownerColgate-Palmolive Company (USA)
originChina
manufacturedmultipleCountries

Darlie, originally known as Darkie, is a prominent oral care brand with deep roots in the Asian market. The brand was founded in Shanghai in the 1930s by the Hawley & Hazel Chemical Company. Its signature product, the Double Action toothpaste, is recognized for its strong mint flavor derived from natural peppermint and spearmint essences, as highlighted on the packaging.

In 1985, the brand underwent a significant corporate shift when it was acquired by the American multinational Colgate-Palmolive. Following this acquisition, the brand was rebranded as Darlie to address international concerns regarding its original name and imagery. Today, Darlie is managed through a joint venture between Colgate-Palmolive and Hawley & Hazel.

Manufacturing for Darlie products occurs in several locations throughout Asia to serve regional demand, with major production facilities located in China and Thailand. The product shown features Thai script, suggesting it was produced or marketed for the Southeast Asian region.

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