Eurodont toothpaste

Eurodont is a specialized oral care brand primarily recognized as a private label (store brand) for the German discount retailer Aldi. The brand covers a wide range of dental hygiene products, including toothpastes, mouthwashes, and toothbrushes.

Historically and into 2026, the brand remains under the ultimate ownership of Aldi Einkauf SE & Co. oHG (Aldi Nord) and Aldi SÜD, which are headquartered in Essen and Mülheim, Germany, respectively. While Aldi owns the brand name, the physical manufacturing of Eurodont products is often contracted to specialized German dental care manufacturers, such as Dental-Kosmetik GmbH & Co. KG, located in Dresden. This partnership ensures that the products meet rigorous German quality standards while maintaining the competitive pricing characteristic of the Aldi retail model. Eurodont products are a staple in Aldi stores across Europe and other international markets where the retailer operates.