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Allegra chips are a distinctive brand of long potato crisps known for their rectangular shape and light texture. These snacks are produced using a specialized manufacturing process where potato dough is rolled out and fried to create a unique elongated chip.
The brand is part of the portfolio of Pata (Pata S.p.A.), a major Italian snack manufacturer founded in 1981 by Remo Gobbi. While Pata is an Italian company headquartered in Castiglione delle Stiviere, their 'Long Chips' style products like Allegra are typically manufactured in Latvia through a partnership with specialized production facilities (such as SIA Pernes L) that specialize in this specific snack format. Pata remains the ultimate owner and distributor, maintaining its position as one of the leading private labels and brand owners in the European snack market.
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