madeometer

Made O'Meter

Discover where a brand or product originates

Sessions snowboard

ownerInBev (Anheuser-Busch InBev) (Belgium)
originUnited Kingdom
manufacturedmultipleCountries

Sessions is one of the pioneering brands in the snowboarding industry, known for its deep roots in action sports culture and its signature 'outerwear-first' approach. Founded in Northern California, it became a global symbol for the intersection of skateboarding, snowboarding, and music, particularly during the sport's rapid growth in the 1990s.

While predominantly recognized for its technical apparel and outerwear, Sessions expanded its reach into hardware, including snowboards. These products are designed to meet the demands of performance riders while maintaining the brand's alternative aesthetic. Manufacturing for Sessions hardware typically occurs in specialized facilities in China or Europe, depending on the specific model and production year.

The brand has undergone ownership changes over several decades. Today, Sessions is part of the Vivid Brands portfolio, which manages its global distribution and licensing. The ultimate ownership lies with a group of investors and management entities headquartered in the United States, focused on maintaining the brand's heritage as an authentic California action sports icon.

disclaimer

poweredBy