Dope Snow apparel

Dope Snow is a prominent Swedish brand specializing in winter sports apparel, specifically designed for skiing and snowboarding enthusiasts. Founded by brothers Emil and Linus Hellberg, the brand began as a lifestyle project under their parent company, Ridestore. It has since evolved into a globally recognized name known for combining high-performance technical features with a contemporary, street-influenced aesthetic.

While the brand's design, innovation, and strategic headquarters are located in Sweden, the manufacturing process is outsourced to facilities in East Asia. Most production occurs in China and Vietnam to maintain a balance between technical quality and competitive pricing. The brand operates through a direct-to-consumer model, allowing for tight control over its brand identity and global distribution network.