Idahoan Perfect Mash Buttery

Idahoan Perfect Mash is a premium instant potato product that prides itself on using 100% real Idaho potatoes. The brand focuses on the convenience of quick preparation without sacrificing the texture and flavor of traditional homemade mashed potatoes.

Originally founded in Lewisville, Idaho, in 1960 by a group of potato growers, Idahoan Foods has grown from a local cooperative into a major global player in the dehydrated potato market. The brand's identity is deeply rooted in its agricultural heritage, leveraging the volcanic soil and climate of Idaho to produce high-quality spuds.

Today, the brand is owned by Idahoan Foods, LLC. While it maintains its deep roots in American agriculture and primary manufacturing in the United States, its products, like the 'Perfect Mash' range, are widely distributed internationally, including in the United Kingdom, where they are often market leaders in the instant potato category.