Sabritas Mexican Snacks

Sabritas is a leading Mexican snack brand, widely recognized as the Mexican counterpart to Frito-Lay. The product featured in the image is manufactured in Mexico, specifically targeting the local and export market for authentic Mexican snacks. It is a staple in the Mexican savory snack market, known for products like Cheetos, Doritos, and classic potato chips.

The brand was originally founded in Mexico City in 1943 by Pedro Marcos Noriega as Golosinas y Productos Selectos. It was acquired by PepsiCo in 1966, leading to a merger of Mexican traditions with global manufacturing standards. Today, it remains under the ultimate ownership of PepsiCo, a multinational food and beverage giant headquartered in the United States. In Mexico, the brand operates as a key subsidiary of PepsiCo Alimentos Mexico.