Made O'Meter
Discover where a brand or product originates
Alpro is a pioneering brand in the plant-based food sector, originally founded in Belgium in 1980 as a subsidiary of the Vandemoortele Group. It quickly became a market leader in Europe for soy-based products and has since expanded its range to include almonds, hazelnuts, rice, and oats. The Greek Style Strawberry Raspberry yogurt alternative shown in the image is part of their fermented soy-based dessert range.
Today, Alpro is part of the global dairy powerhouse Danone, following Danone's acquisition of the US-based WhiteWave Foods in 2017. While the brand has its roots and major production facilities in Belgium (specifically Wevelgem), it operates multiple manufacturing sites across Europe, including the UK and France, to serve its extensive market presence. As part of Danone's Essential Dairy and Plant-Based (EDP) division, Alpro continues to lead as a primary brand for sustainable, plant-based nutrition.
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