ProDen PlaqueOff

ProDen PlaqueOff is a natural oral care product widely used for both pets and humans to reduce plaque and tartar. The product's active ingredient is a specific type of seaweed (Ascophyllum nodosum), which is sustainably harvested from the North Atlantic coast.

The brand was founded in Sweden following a discovery by Swedish dentist Dr. Sune Wikner, who noticed a correlation between plaque levels and certain types of seaweed in his patients' diets. Since its inception, the brand has grown into a global leader in oral hygiene supplements, with its headquarters and manufacturing remaining primarily centered in Sweden under the ownership of Swedencare AB.