Abena personal care and hygiene products

Abena is a prominent global brand specializing in high-quality healthcare and hygiene solutions. Founded in 1953 by Jens Terp-Nielsen, the company originally focused on trading jute bags under the name Bække Poser before transitioning into the manufacturing of paper products and eventually advanced healthcare tools like continence care, protective wear, and skin care.

The brand is headquartered in Aabenraa, Denmark, where it maintains significant manufacturing facilities dedicated to its core product lines. While a substantial portion of its high-performance absorbent products are produced in Denmark to ensure strict quality control, the global reach of the company has led to manufacturing partnerships in several other countries to serve international markets efficiently.

Abena remains a family-owned enterprise, managed by the Terp-Nielsen family. This independence has allowed the company to focus on sustainable production practices and long-term innovation in the medical and hygiene sectors without the pressure of external public shareholders. It operates through numerous subsidiaries globally, tailoring its distribution to meet the specific health regulations of each region.