Harrys American Sandwich bread

Harrys is a prominent French bread brand that was famously founded in Châteauroux, France, in 1970. It revolutionized the French market by introducing the American-style sliced white bread (pain de mie). Today, it is a staple in French households, known for its soft texture and long shelf life.

While the brand originated in France and maintains significant production facilities there (such as in Châteauroux and Talmont-Saint-Hilaire), it is currently owned by the Italian food giant Barilla Group. Barilla acquired the brand in the early 2000s, integrating it into its international bakery portfolio. The brand continues to emphasize its French heritage on its packaging, as seen with the 'Né à Châteauroux' slogan.